Album Review: No Joy - Ghost Blonde

With the rising prominence of revivalist musicians in modern music therein lies a question: will future musicians be forced to revive the revivalists? Needless to say, Montreal two-piece No Joy take upon the feel of a 90s shoegaze revival act, yet there is still much to be digressed from their rough and ready debut LP, Ghost Blonde. Formed in 2009 via a cross-continental partnership between songwriters Laura Lloyd and Jasmine White-Glutz, No Joy have since found their into the American lo-fi crowd amongst the likes of Wavves and Best Coast, and it is easy to see why going on their debut release.

The duo implements minimal instrumentation to maximum effect on Ghost Blonde, with a great wall of vocals, guitars and drums all coinciding to create a fuzzed out afterglow throughout the album. Though where their contemporaries may choose a more direct pop route to engage their listeners, No Joy decidedly take a more darker undertone towards their compositions, perhaps sacrificing the fun in their music for more thought-provoking moments. The band in this case find themselves in a catch 22 situation, as the style of music itself creates a great vibrancy that can be overwrought when murkier inflections are introduced into the mix.

Ghost Blonde does contain some fantastic glimpses of the band’s capabilities. Heedless is the stand-out track on the album, a real ear-catcher that strikes on the first listen mainly due to the path taken with the guitar lines which here sound more melodic and laid-back, in the same vein as the light-infused grunge that encapsulated the indie sound of the 90s. Hawaii implements a garage-rock sound that is tinged with surf elements from the 60s and 70s and is largely cymbal heavy in the percussion stakes, proving another worthy moment on Ghost Blonde. Yet at times the duo do lack direction and lose the promise and spark that their better songs present. Indigo Child is a melancholy change from the fast-paced instances felt throughout the album, but it just takes too long to ignite, and the band allows the listener to lose interest in the song, a cardinal sin in this case. The title track closes the album in very much the same way; as the only track on the album to breach the six minute mark, it is simply too long, and this style of music is not the kind that thrives on long drawn out tracks, which often become repetitive and fail to capture the essence of its nature.

No Joy have provided a largely no-holds barred debut in Ghost Blonde, yet their ambition never really pays off over its duration. They would serve much purpose in enveloping the music of their contemporaries and look to build on the edginess of their sound, which at times shows a great deal of promise. The lo-fi revivalist scene is reaching greater boundaries, and No Joy are exemplary of this. With the ground that they have made on Ghost Blonde, the evidence points to a successful follow-up if they can incorporate a few more aspects into their sound that will distance them from the pack.